Post by account_disabled on Mar 4, 2024 9:54:29 GMT
Almost any example (you can find many on the web) shows how, with imaging techniques and with the support of the heatmap, we see that faces are among the things most observed by the user. In this very famous test, always carried out using the Eye Tracking technique, by the Usability specialist James Breeze for a famous brand of diapers, between two landing pages compared we see that it is enough to modify.
The gaze of the depicted subject to obtain totally Japan WhatsApp Number Data different results: if instead of being from the front the gaze points towards the title of the article, the claim of the offer greatly increases its reading and therefore also conversions. Two examples of how the subject's gaze, directed at the product, leads the user to look in the same direction. Neuromarketing: landing pages and eye tracking Landing page comparison:
How the subject's gaze affects conversions Source: attwooddigital.com Among textual content, however, the headline plays the most important role: it is the first thing the user notices and must therefore capture and hold their attention through the use of particular keywords . There is a mechanism of our brain, called " Hippocampal Headlines " by the scholars at University College London who identified it.
The gaze of the depicted subject to obtain totally Japan WhatsApp Number Data different results: if instead of being from the front the gaze points towards the title of the article, the claim of the offer greatly increases its reading and therefore also conversions. Two examples of how the subject's gaze, directed at the product, leads the user to look in the same direction. Neuromarketing: landing pages and eye tracking Landing page comparison:
How the subject's gaze affects conversions Source: attwooddigital.com Among textual content, however, the headline plays the most important role: it is the first thing the user notices and must therefore capture and hold their attention through the use of particular keywords . There is a mechanism of our brain, called " Hippocampal Headlines " by the scholars at University College London who identified it.