Post by account_disabled on Feb 18, 2024 6:09:45 GMT
Define the objectives and indicators The first thing to define is a clear and concise objective , which helps the entire team determine which metrics must be followed to obtain the proposed goals. For this you have to analyze the current situation of the business , what you need to achieve in order to create a short and medium term work plan. This can range from selling more to increasing your database of registered users. Next, you will have to identify the metrics that will help you measure the performance of the campaign. Number of reactions, comments, views, shared posts, conversions and leads are some of the most relevant. 2. Create your buyer persona profile The buyer persona profile is essential to attract the right person to your site.
Can you imagine investing resources in valuable content so that phone numbers data new traffic reaches the page, but when you study the numbers you realize that they are users that do not interest you ? Believe us, this happens very frequently and it happens because they do not define a buyer persona.of your ideal customer , the one who is interested in buying your product at the price you offer it to them. This is accomplished through user interviews to determine what traits you are looking for in a buyer. This is how you will obtain information about their specific needs and what their lifestyle is. 3. Adapt the content to the sales funnel The sales process is made up of a series of steps that aim to sell a product or service .
The idea is to illustrate everything that happens when marketing, from the moment we make contact with a customer until we ship the product. It is very important because it shows the number of people who start the process and the few who finish it , which means that it is necessary to have a large amount of traffic for the business to be sustainable. So with the sales funnel you will know what phase the user is in and what they need to advance to the next step. From there you will create the content that is relevant at all times. 4. Choose content distribution channels Well, you already know who you want to sell to and you have a well-made sales funnel , so now it's time to decide which are the distribution channels where you will invest your resources.
Can you imagine investing resources in valuable content so that phone numbers data new traffic reaches the page, but when you study the numbers you realize that they are users that do not interest you ? Believe us, this happens very frequently and it happens because they do not define a buyer persona.of your ideal customer , the one who is interested in buying your product at the price you offer it to them. This is accomplished through user interviews to determine what traits you are looking for in a buyer. This is how you will obtain information about their specific needs and what their lifestyle is. 3. Adapt the content to the sales funnel The sales process is made up of a series of steps that aim to sell a product or service .
The idea is to illustrate everything that happens when marketing, from the moment we make contact with a customer until we ship the product. It is very important because it shows the number of people who start the process and the few who finish it , which means that it is necessary to have a large amount of traffic for the business to be sustainable. So with the sales funnel you will know what phase the user is in and what they need to advance to the next step. From there you will create the content that is relevant at all times. 4. Choose content distribution channels Well, you already know who you want to sell to and you have a well-made sales funnel , so now it's time to decide which are the distribution channels where you will invest your resources.