Post by account_disabled on Dec 27, 2023 9:26:49 GMT
On Valentine's Day, the couples most attached to such a distinguished tradition (terribly old in the eyes of many) celebrate the well-known romantic dinner. However, in such syrupy evenings drama often looms. Which of the members of the couple puts the last piece of the heavenly cheesecake that rounded off the dinner between their chests and backs? So that the answer to such an insidious question does not end up leading to tragedy, the Philadelphia cream cheese brand has had an ingenious idea that will probably dazzle the sweetest couples. The brand has pulled out individual portions of cheesecake out of its hat that couples will not have to share and, therefore, will not soon lend themselves to any type of brawl. Philadelphia will treat couples in love with free samples of its “Cheesecake Crumbles” (which is what its mini cheesecakes are called) and will also give them the chance to access couples therapy valued at $150 through a contest which will last until next February 14 .
In the spot that features such a unique promotion, Ashley Iaconetti and Jarded Haibon (famous across the pond for participating in the reality show The Bachelor ) can't help but fight over the last piece of Phone Number List cheesecake. If you do not see camcorder Fortunately, Philadelphia and its "Cheesecake Crumbles" come to the rescue of the protagonists of the ad (who are a couple in real life). The new and captivatingly practical Philadelphia Valentine's Day campaign is signed by the GUT agency . « Because of shared desserts we have all faced the dilemma of the last piece on some occasion . And because of the pandemic we also have to share more than ever,” explains Nicole Kulwicki, general manager of desserts at Kraft Heinz, Philadelphia parent company. «We are sharing our living space, our work space, our play space, our eating space and even our cheesecake. For this reason we feel that our new product could not arrive at a better time on the market ," emphasizes Kulwicki.
Our campaign will inevitably stand out among other Valentine's campaigns and that is precisely our intention ," says Kulwicki. "There is a multitude of data that shows the problems that couples have communicating during the pandemic and we are only offering them a little help," she emphasizes. Philadelphia is not the only brand in the Kraft Heinz orbit that has decided to celebrate Valentine's Day differently this year . Mac & Cheese will celebrate Valentine's Day with some delicious pink and caramel-flavored macaroni and cheese . DATA SHEET Advertiser: Philadelphia President: Steve Cornell General Manager: Nicole Kulwicki Associate Director: Andrea Sanchez Associate Brand Manager: Shahzar Mirza Senior Marketing Analyst: Allison Mueller Consumer Insights Manager: Terrence De Jesus Manager, Culinary: Sarah D Young: Head of Communications: Lynne Galia Manager – Brand Activation: Liz Janz MRA, Senior Prod.
In the spot that features such a unique promotion, Ashley Iaconetti and Jarded Haibon (famous across the pond for participating in the reality show The Bachelor ) can't help but fight over the last piece of Phone Number List cheesecake. If you do not see camcorder Fortunately, Philadelphia and its "Cheesecake Crumbles" come to the rescue of the protagonists of the ad (who are a couple in real life). The new and captivatingly practical Philadelphia Valentine's Day campaign is signed by the GUT agency . « Because of shared desserts we have all faced the dilemma of the last piece on some occasion . And because of the pandemic we also have to share more than ever,” explains Nicole Kulwicki, general manager of desserts at Kraft Heinz, Philadelphia parent company. «We are sharing our living space, our work space, our play space, our eating space and even our cheesecake. For this reason we feel that our new product could not arrive at a better time on the market ," emphasizes Kulwicki.
Our campaign will inevitably stand out among other Valentine's campaigns and that is precisely our intention ," says Kulwicki. "There is a multitude of data that shows the problems that couples have communicating during the pandemic and we are only offering them a little help," she emphasizes. Philadelphia is not the only brand in the Kraft Heinz orbit that has decided to celebrate Valentine's Day differently this year . Mac & Cheese will celebrate Valentine's Day with some delicious pink and caramel-flavored macaroni and cheese . DATA SHEET Advertiser: Philadelphia President: Steve Cornell General Manager: Nicole Kulwicki Associate Director: Andrea Sanchez Associate Brand Manager: Shahzar Mirza Senior Marketing Analyst: Allison Mueller Consumer Insights Manager: Terrence De Jesus Manager, Culinary: Sarah D Young: Head of Communications: Lynne Galia Manager – Brand Activation: Liz Janz MRA, Senior Prod.